Maersk Line In Social Media

100K in other external expenses, permitting Maersk Line not to look additional into issues similar to ROI. Nonetheless, Maersk Line carried out a complete social media examine in Q4 2012, so as to evaluate the efforts - and decide the place to take social media the following 2-3 years. The examine was accomplished as an open innovation course of with both leading american consultants and key stakeholders within Maersk Line being interviewed in a series of Google Hangouts.


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